Apricoat was founded by a pair of International explorers, who soughed to create the ultimate adventure coat.
Apricoat launched their Kickstarter debut in 2017 – funding over $2.2M from over 14,000 backers around the world. Apricoat takes pride being the latest in outdoor adventure jacket technology.
As a company who started off with a Kickstarter crowd funding, community has been highly important to Apricoat from the get-go. Being backed by thousands of people around the world, Apricoat was looking to leverage their Kickstarter investors in order to gain new customers and establish their brand as an online store.
In addition, as a small team Apricoat were searching for a convenient and automatic solution that would allow them to keep in touch with their customers without investing too much of their time and manpower.
Innercircle is an innovative platform for companies to identify their power users, build stronger relationships, get insights, and accelerate business growth.
Innercircle’s platform allows you to create missions for power users, crowdsource social proof through user generated content to maximize brand reach & awareness by letting power users organically tell your story for you.
By using Innercircle’s platform to identify their top customers and directly communicate with them on a large scale, Apricoat acquired the tools to mobilize their customers.
By easily encouraging their community members to share positive brand experiences through social media, forums and third-party review platforms such as Trustpilot, Panda was able to successfully drive a 60% increase in genuine online reviews.
By channeling customers to the right places and encouraging them to share their experience and engage with potential customers, Apricoat saw a 50% increase in their ad reach.
Potential customers who encountered Apricoat’s ads would find genuine social proof and real people advocating the product, which resulted in better conversion rates.
By encouraging genuine user-generated content and leveraging it, Apricoat has managed to strengthen brand trust, stand out on social media and increase customer acquisition by improving their advertising creatives.
Innercircle’s platform made it easy for Apricoat to initiate their customers’ self-generated content creation and collect it en masse.