There’s no question about it: the development and launch of a new product can be daunting.With mounting pressure to innovate, today’s businesses are rapidly prototyping and testing new ideas on the daily. But while many companies stay focused on market relevance in saturated markets, wooing investors and winning awards, it’s increasingly easy to forget their
Having a brand advocacy program is the most effective and cost-efficient way to drive organic growth in your marketing efforts. Getting your most loyal, engaged users to advocate for your brand is not only a guaranteed way to drive user acquisition but user retention too. On average, power users are 5X more valuable and spend
While nearly every marketer today understands the power of social proof, it’s still unclear to many how social proof can directly impacts their bottom line. If you’re still new to using social proof as a way to drive organic growth, check out this article to learn more about the psychology behind the strategy. Social proof can positively
Social proof is essential for every small business looking to maximize their organic growth. In this article, we’ll take a deep dive into what social proof is and how it works. You’ve probably heard the term social proof before at a round-table marketing meeting but weren’t exactly sure what it meant. The reality is, social
Word-of-mouth is still one of the most powerful customer acquisition strategies used by marketers in 2019. Today, there’s an increasing number of consumers turning to those around them for input when making purchasing decisions. A recent Hubspot study found that 81% of customers trust recommendations from family and friends over those from companies. And who can blame
The Power of Great Customer Relationships Today, nearly every company understands the power of building close ties with their most valued customers. Engaged and active users rave about you, give the best product feedback, and are #loyal4life. Research shows building and maintaining relationships with your brand’s power users can pay back big time. They drive
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