The Power of Great Customer Relationships Today, nearly every company understands the power of building close ties with their most valued customers. Engaged and active users rave about you, give the best product feedback, and are #loyal4life. Research shows building and maintaining relationships with your brand’s power users can pay back big time. They drive
Having a brand advocacy program is the most effective and cost-efficient way to drive organic growth in your marketing efforts. Getting your most loyal, engaged users to advocate for your brand is not only a guaranteed way to drive user acquisition but user retention too. On average, power users are 5X more valuable and spend
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