While today Harley-Davidson is a top-50 global brand valued at $7.8 billion, in 1983 it was facing extinction. Its turn around from the brink of bankruptcy can be attributed to a number of radical actions taken by the brand, but the most central of them all was the company’s renewed approach to community-centered brand engagement.

Throughout these times of rolling lockdowns, and while most of the world is in the throws of the second wave of Coronavirus, foot-traffic is harder than ever to depend on for retailers. Combine that with the largest consumer holiday of the year, and the future for retailers becomes much more uncertain. During the start of

With stores and retailers facing lockdown periods and intermittent closures, it’s no wonder in-store shopping was down 25% during the first quarter of 2020, and 75% by the second. Shoppers, though, are still shopping, they have just taken their business online. The growth of e-commerce E-commerce has shown a significant uptick in 2020 with an

As marketers, we already know that social proof is an essential tool for every small business’s organic growth efforts. Leveraging the compounding factors that contribute to social proof can help our small business in all aspects of its growth.  That’s why understanding The Social Proof Theory is essential to everything we do in our marketing

Referral programs have been known to be one of the most popular marketing avenues that a brand can pursue. That is due in part to the fact that 82% of American consumers seek recommendations from friends and family when considering a purchase. These programs are all about incentivizing your customers to actively reach out and

The shopping experience for customers has changed immensely over the past few decades, with the biggest change being brought on by the growth and prevalence of the internet and e-commerce. Nowadays, most consumers will buy just about everything from the comfort of their own home as more and more businesses become accessible online. This, however,

When it comes to deciding how to exploit your marketing budget, many avenues need to be explored in order to boost your company’s online presence. From AdWords and social media advertising, to SEO and organic search, it can be difficult to know where your company can get a competitive advantage over other companies and products

For any business, big or small, it pays to know the market you’re selling in. Whether you’re looking to assess market demand before a big product release or simply trying to demystify sectors in customer spending, market research can go a long way in helping you and your business understand customer needs and expectations. But