Why Your Community Engagement Is Your Brand’s Life Insurance
While today Harley-Davidson is a top-50 global brand valued at $7.8 billion, in 1983 it was facing extinction. Its turn…
Read more
The Next Generation of Influencers
Word-of-mouth is still one of the most powerful customer acquisition strategies used by marketers in 2019. Today, there's an increasing…
Why social proof will be so important this Christmas
Throughout these times of rolling lockdowns, and while most of the world is in the throws of the second wave…
How UGC can boost your Black Friday sales this year
With stores and retailers facing lockdown periods and intermittent closures, it’s no wonder in-store shopping was down 25% during the…
Why Customers Can Tell Your Story Better than You Can
As marketers, we already know that social proof is an essential tool for every small business’s organic growth efforts. Leveraging…
Do classic referral programs still work?
Referral programs have been known to be one of the most popular marketing avenues that a brand can pursue. That…
Why you shouldn’t be afraid to give back to your customers
The shopping experience for customers has changed immensely over the past few decades, with the biggest change being brought on…
Low Marketing Budget Means You Need to Get Creative
When it comes to deciding how to exploit your marketing budget, many avenues need to be explored in order to…
How to Improve Your Product When You Can’t Afford Market Research
For any business, big or small, it pays to know the market you’re selling in. Whether you’re looking to assess…
How to Grow Your Marketing Performance Without Growing Your Payroll
An organic marketing strategy can be a powerful tool for driving organic traffic to your brand’s marketing channels. A proper…
How an E-commerce Startup Leveraged Social Proof to Boost Sales by 300%
While nearly all marketers understand the power of social proof, it’s still unclear to many businesses how social proof directly…
The Art of Collecting Customer Feedback
There’s no question about it: the development and launch of a new product can be daunting.With mounting pressure to innovate,…
How to Build an Advocacy Program That Won’t Bleed You Dry
Having a brand advocacy program is the most effective and cost-efficient way to drive organic growth in your marketing efforts.…
3 Ways Organic Social Proof Boosts Customer Acquisition and ROI
While nearly every marketer today understands the power of social proof, it's still unclear to many how social proof can…
The Hidden Psychology Behind Social Proof
Social proof is essential for every small business looking to maximize their organic growth. In this article, we'll take a…
How Fake Reviews Damage Your Brand
"You can fool all the people some of the time, and some of the people all the time, but you…
Your Customers Are Your Competitive Edge
Every SMB leverages organic growth to expand their business. From incentive programs to campaigns that promote user-generated content, there isn't…
Why Loyalty Programs Are Dead
We've all been there before. You get to the checkout counter at your local Duane Reade, and as you're read…
What SMBs Can Learn from 5 Top Advocacy Programs
If there's one thing all marketers can agree on, it's that brand advocacy is the most effective and cost-efficient way…
innercircle is on a mission to give #PowerToSMBs with enterprise advocacy and feedback tools for any-sized business.
The Power of Great Customer Relationships Today, nearly every company understands the power of building close ties with their most…
