3 Ways Organic Social Proof Boosts Customer Acquisition and ROI

While nearly every marketer today understands the power of social proof, it's still unclear to many how social proof can…

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The Hidden Psychology Behind Social Proof

Social proof is essential for every small business looking to maximize their organic growth. In this article, we'll take a…

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The Next Generation of Influencers

Word-of-mouth is still one of the most powerful customer acquisition strategies used by marketers in 2019. Today, there's an increasing…

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The Art of Collecting Customer Feedback

There's no question about it: the development and launch of a new product can be daunting. With mounting pressure to…

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How Fake Reviews Damage Your Brand

"You can fool all the people some of the time, and some of the people all the time, but you…

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Your Customers Are Your Competitive Edge

Every SMB leverages organic growth to expand their business. From incentive programs to campaigns that promote user-generated content, there isn't…

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Why Loyalty Programs Are Dead

We've all been there before. You get to the checkout counter at your local Duane Reade, and as you're read…

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What SMBs Can Learn from 5 Top Advocacy Programs

If there's one thing all marketers can agree on, it's that brand advocacy is the most effective and cost-efficient way…

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innercircle is on a mission to give #PowerToSMBs with enterprise advocacy and feedback tools for any-sized business.

The Power of Great Customer Relationships Today, nearly every company understands the power of building close ties with their most…

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How to Build an Advocacy Program That Won’t Bleed You Dry

Having a brand advocacy program is the most effective and cost-efficient way to drive organic growth in your marketing efforts.…

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