Every SMB leverages organic growth to expand their business. From incentive programs to campaigns that promote user-generated content, there isn’t a shortage of ways to drive organic revenue without spending a cent. But there’s one hidden resource most SMBs haven’t tapped into yet: their power users. Who Are Power Users? Power users are a brand’s

We’ve all been there before. You get to the checkout counter at your local Duane Reade, and as you’re read your total, you’re asked if you’d like to join their rewards program. If you’re anything like the 3.8 billion consumers who are part of a loyalty program, you’ll probably say yes because of how easy

If there’s one thing all marketers can agree on, it’s that brand advocacy is the most effective and cost-efficient way to drive organic growth. Brand advocates aren’t just your biggest fans, but your greatest marketing assets too. They’re your most loyal and engaged users, and on average drive 5X more revenue and growth over a

The Power of Great Customer Relationships Today, nearly every company understands the power of building close ties with their most valued customers. Engaged and active users rave about you, give the best product feedback, and are #loyal4life. Research shows building and maintaining relationships with your brand’s power users can pay back big time. They drive