Word-of-mouth is still one of the most powerful customer acquisition strategies used by marketers in 2019. Today, there’s an increasing number of consumers turning to those around them for input when making purchasing decisions. A recent Hubspot study found that 81% of customers trust recommendations from family and friends over those from companies. And who can blame
There’s no question about it: the development and launch of a new product can be daunting. With mounting pressure to innovate, today’s businesses are rapidly prototyping and testing new ideas on the daily. But while many companies stay focused on market relevance in saturated markets, wooing investors and winning awards, it’s increasingly easy to forget
“You can fool all the people some of the time, and some of the people all the time, but you cannot fool all the people all the time.” –– Abraham Lincoln Customer reviews are still one of the most effective ways for businesses to build trust with potential customers. Consider the fact that 90% of
Every SMB leverages organic growth to expand their business. From incentive programs to campaigns that promote user-generated content, there isn’t a shortage of ways to drive organic revenue without spending a cent. But there’s one hidden resource most SMBs haven’t tapped into yet: their power users. Who Are Power Users? Power users are a brand’s
We’ve all been there before. You get to the checkout counter at your local Duane Reade, and as you’re read your total, you’re asked if you’d like to join their rewards program. If you’re anything like the 3.8 billion consumers who are part of a loyalty program, you’ll probably say yes because of how easy
If there’s one thing all marketers can agree on, it’s that brand advocacy is the most effective and cost-efficient way to drive organic growth. Brand advocates aren’t just your biggest fans, but your greatest marketing assets too. They’re your most loyal and engaged users, and on average drive 5X more revenue and growth over a
The Power of Great Customer Relationships Today, nearly every company understands the power of building close ties with their most valued customers. Engaged and active users rave about you, give the best product feedback, and are #loyal4life. Research shows building and maintaining relationships with your brand’s power users can pay back big time. They drive
Having a brand advocacy program is the most effective and cost-efficient way to drive organic growth in your marketing efforts. Getting your most loyal, engaged users to advocate for your brand is not only a guaranteed way to drive user acquisition but user retention too. On average, power users are 5X more valuable and spend
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