If there’s one thing all marketers can agree on, it’s that brand advocacy is the most effective and cost-efficient way to drive organic growth. Brand advocates aren’t just your biggest fans, but your greatest marketing assets too. They’re your most loyal and engaged users, and on average drive 5X more revenue and growth over a

The Power of Great Customer Relationships Today, nearly every company understands the power of building close ties with their most valued customers. Engaged and active users rave about you, give the best product feedback, and are #loyal4life. Research shows building and maintaining relationships with your brand’s power users can pay back big time. They drive