While today Harley-Davidson is a top-50 global brand valued at $7.8 billion, in 1983 it was facing extinction. Its turn around from the brink of
Word-of-mouth is still one of the most powerful customer acquisition strategies used by marketers in 2019. Today, there’s an increasing number of consumers turning to
Throughout these times of rolling lockdowns, and while most of the world is in the throws of the second wave of Coronavirus, foot-traffic is harder
With stores and retailers facing lockdown periods and intermittent closures, it’s no wonder in-store shopping was down 25% during the first quarter of 2020, and
As marketers, we already know that social proof is an essential tool for every small business’s organic growth efforts. Leveraging the compounding factors that contribute
Referral programs have been known to be one of the most popular marketing avenues that a brand can pursue. That is due in part to
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