The Power of Great Customer Relationships
Today, nearly every company understands the power of building close ties with their most valued customers. Engaged and active users rave about you, give the best product feedback, and are #loyal4life. Research shows building and maintaining relationships with your brand’s power users can pay back big time. They drive 17% more revenue and growth than your average ones and have a lifetime value 5X higher than the rest.
Power users pay off in the long run too not only with customer acquisition but with valuable product insights to help your company develop the right features at the right time. That’s why enterprises spend millions on their customer advocacy and incentive marketing programs, offering free points on purchases and robust loyalty programs. Brands like Airbnb, Netflix and Waze already get this. And because a loyalty increase of just 7% can boost lifetime profits per customer by as much as 85% , they keep doing it.
Building Customer Relations in the New Era of Engagement
The thing is, today we live in a new era of engagement. In 2019 you don’t need to be a big brand to start a conversation with consumers online. That means the rules for marketing have shifted – and in favor of small businesses.
But while the world wide web has made it easier to connect, most SMBs still run on the same programming: focus on getting customers (aka acquisition), and less on maintaining them (aka retention).
And who can blame them? SMBs are running on limited budgets and resources. With less manpower and time to spare, most focus on keeping their businesses afloat. Building just the bare bones of a basic advocacy program is a process that takes anywhere between 4-8 weeks, and over $5,000. Aint nobody got time for that.
That’s why traditional programs just don’t work for the average SMB, who would prefer to sit it out than break the bank. At Innercircle, we want to change that. We believe that tools for building better customer relations should be easy to use and built for any-sized business – not just the ones who can afford it.
Customer Relations for the Any-Sized Business
So we turned to the drawing board and built a set of tools that worked for the little guy too. We outlined 3 pillars every business would need from their customer relations program:
- Automation –– Things need to run themselves, since most businesses don’t have a lot of spare time on their hands.
- Authenticity –– Focused on building and maintaining strong, long-lasting relationships that require more than just a CTRL+V.
- Affordability –– Accessible to all and a price any business could easily afford.
Whatever the platform would be, it would have to allow businesses to do the most with the resources they had. It also wouldn’t require coding experience, marketing specialties or industry know-how. It would have to be fully-customizable to meet any business’s needs – no matter where they were in the sales cycle.
And that meant it would have to be radically different from what’s out there today.
That’s why we’re excited to announce the launch of Version 2.0 of Innercircle. With organic marketing tools for any-sized business, it not only changes the way we build, but maintain our most valuable customer relationships.
The objective is to give businesses the tools they need to develop their organic growth efforts from the ground up, all while gaining valuable product insights for their teams along the way. That means no more fluff customer relations: just direct, mutually-beneficial engagement – at a fraction of the price. What more could you ask for?
Today innercircle offers 5 core forms of engagement:
- Polls – Providing feedback on their experience and product.
- Social Sharing – Sharing content and reviews on social media and other channels.
- Missions – Completing individual or group missions.
- Milestones – Rewards for helping achieve company milestones.
- Referrals – Rewards for every new user they refer.
Get your custom-campaign up and running in just a few minutes by defining your audience, mission, and timeline. Now all that’s left is to invite customers to engage. So what are you waiting for? Start building better relationships with your customers today.
If you’ve never built a customer relations program we have a simple guide here. Or choose from over 25 pre-built campaigns here. You can also schedule a demo here, ask us anything here and connect with us here.